Working with Market Mindfully

Read more about the process of working with Lana Weal

Below are the common four steps clients go through when working with Lana.

STEP 1: Complete Market Mindfully Discovery Call Form

You complete the Market Mindfully Discovery Call Form.

This form asks information such as:

  • what products do you offer,

  • your upcoming goals,

  • what are you currently doing for your marketing,

  • what comes easily to you, what is hard about marketing etc.

You need to complete this form before our Discovery Call.

STEP 2: Book a Discovery Call with Lana Weal from Market Mindfully

You will book then join a Zoom meeting for the Discovery Call with Lana to discuss your marketing or education requirements.

Together, we will discuss if what Market Mindfully offers will suit your business. We will discuss what marketing you’ve tried in the past, how you track your business goals, and what you hope to get out of working together.

After the call, Lana will share a Project Proposal with you outlining the potential services provided by Market Mindfully, the costs involved, and potential outcomes.

Book your Discovery Call now.

STEP 3: Sign Contract + Book Project Kick Off Meeting

You will receive a Project Contract from Market Mindfully via the e-signing tool DropBox Sign (previously HelloSign).

Please read through the contract, ensure you understand the project outcomes, and sign the contract if you’re happy to move forward with the project.

Once the contract has been signed, you will receive a list of tools and software access that is needed for the Market Mindfully team as well as a list of helpful documents to share.

  • Please use this checklist to add our email and grant access to the most relevant and important tools for the marketing project.

  • Please use the checklist to share useful documents with Market Mindfully - for example, your brand guidelines, strategy, goals or any other useful information that shares insights into your marketing plans.

Once you’ve signed the contract, you will receive an email to book in your first Project Kick-Off Meeting at a time that suits you. During the Project Kick Off Zoom Meeting, we will review the project goals and ensure that access has been granted to important tools. Then the Market Mindfully team will start working on the project.

STEP 4: Ongoing Project Work + Check-ins

Depending on the project and your requirements, we will have quarterly, monthly or weekly meetings to review goals, ongoing support, performance and upcoming events.

  • Ideally, together we will track monthly analytics to review all marketing goals tracking results from the brand awareness stage, to consideration, and eventually sales conversions.

  • Ideally, together we will review all project work completed such as content created, social media post performance, website updates, external pitching etc.

Marketing is all about testing and learning so once we’ve strategised together, then implemented marketing tactics, we will review their performance to make adjustments for future campaigns.

During our check-ins and throughout the project, you’re welcome to ask question and clarification abotu anything you’re uncertain about.

We want you to feel calm and confident when it comes to your marketing.

Connect with Lana on LinkedIn.

 
 

Wondering what previous speaking events with Lana have been like?

“She delivered complex concepts with ease and sparked engaging discussions in the community.”

“Lana is a fantastic facilitator and incredibly knowledgeable on everything marketing/SEO.”

 
 
 

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