What clients have said about working with

Lana Weal + Market Mindfully

MARKETING, EDUCATION + PROGRAMS

MARKETING CONSULTING + CONTENT SUPPORT

MARKETING WORKSHOPS for STARTUP FOUNDERS

“Lana is a fantastic facilitator and incredibly knowledgeable on everything marketing/SEO, Lana conducted a few sessions for our cohort and they found her to be extremely valuable and thoroughly enjoyed how interactive and efficient her sessions are.

Thank you again Lana for supporting the start-up ecosystem!”

- Rockyath Adechoubou, Program + Operations Manager at Subak Accelerator Australia

MARKETING CONSULTING, EDUCATION + CONTENT SUPPORT

MARKETING WORKSHOPS for STARTUP FOUNDERS

“Lana delivered multiple sessions for the Remarkable Launcher pre-accelerator cohort in 2022 which were super practical, detailed and fun! She knows startup marketing and no-code tools inside out, and it's clear she understands the challenges busy founders face.

I particularly loved how thoroughly Lana followed the brief, made the session accessible and empowered the founders to play to their strengths when building their products and marketing.”

- Filipa C. Araújo, Head of Startup Ecosystem at Remarkable Tech

MARKETING CONSULTING, SOCIAL MEDIA, CONTENT CREATION + PITCHING

“Amazing, hard-working and proactive! Lana is an invaluable member of the Theratrak team. Since joining Theratrak, Lana has helped us grow our Instagram following by 160%, grown our LinkedIn following by 900%, and has supported the development of our website, which has increased site traffic by 50%, as well as has successfully pitched our story to a number of global podcasts.”

- Laura Simmons, Occupational Therapist, Founder & CEO of Theratrak

PROGRAM + MARKETING SUPPORT for FEMALE FOUNDERS

MARKETING WORKSHOP for HEALTHTECH FOUNDERS

MARKETING CONSULTING, SOCIAL MEDIA + CONTENT CREATION

"Lana supported our team with a range of marketing activities in the interim while we created the right marketing role for our expanding team. For this short time, Lana managed the Neighbourlytics social media, content strategy and optimised our wider digital marketing efforts.

Lana utilised her communication skills to quickly simplify complicated topics into easily understandable and shareable content."

- Lucinda Hartley, Co-Founder of Neighbourlytics

CONTENT CREATION - VIDEO

MARKETING WORKSHOPS for YOUNG FOUNDERS

“Lana ran a great session on digital marketing for entrepreneurs, tailored to suit the experience level of our participants and the learning outcomes we wanted to achieve.

Our cohort left with the perfect mix of insights and practical next steps. We are looking for opportunities to bring her in again!”

- Pete Lead, leading the design of entrepreneurship programs for young people and educators

SEO AUDITS + EDUCATION

SEO AUDIT + SOCIAL OPTIMISATION

SEO COACHING + WORKSHOP

“I engaged Lana for one-to-one coaching and mentoring, specifically for SEO for my website. SEO, alongside most digital specialties, is constantly evolving, so even though I have good foundational knowledge, it's always useful to keep this updated.

I found Lana to be proactive, insightful and excellent value.”

- Brook McCarthy, Founder & CEO of Hustle + Heart

SEO WORKSHOP

“I had a meeting with Lana to try and navigate SEO requirements for my business. I was so grateful for the volume of information and resources Lana was able to provide in just two short meetings with her. Her knowledge, skills and ability to break down big topics into small pieces in a really informative and comprehensive way was exactly what I needed. I'm looking forward to making the recommended changes and watching my business grow.

Thank you Lana, you saved me hours of personal research, you knew exactly what I needed and provided that at our meetings. I can't thank you enough and would highly recommend you to anyone.” 

- Sandra Kay, Grace and Gratitude

SEO WORKSHOP

"I learned a lot in a half hour session with Lana. I am someone who finds the SEO space confusing but Lana gave me very clear pointers.

I actioned some of her recommendations and saw my organic rankings increase quickly."

- Nandeeta Maharaj, Goods 4 Good

SEO AUDIT

“Lana was instrumental in getting our SEO back on track at BugHerd. Performing a one-day site audit, Lana's recommendation document helped steer the team back in the right direction with the perfect SEO priorities and recommendations. In fact, we saw a dramatic uplift in Domain Authority quickly after implementing the initial changes.

I personally can't recommend Lana enough and would jump at the chance to work with her again.” 

- Marketing Manager, Bugherd

PREVIOUS JOB ROLES

COMMENTS FROM past managers and direct reports before 2018

• “Quite possibly the most positive, charming and enthusiastic person I've ever worked with, Lana is a true professional who throws herself into her work with huge amounts of dedication and attention to detail. Lana is capable of both deep, analytical and creative thinking coupled with a sheer amount of digital marketing knowledge. Lana is gifted with the ability to provide actionable advice relevant to a founder or startup's unique situation.”

  • Chanie Hyde, Startup Marketer, The Hungry Ginger (Lana reported to Chanie in 2018 at BlueChilli)

• “Lana is a talented marketer, a community builder, a storyteller, and a strong advocate for women entrepreneurs in Australia. Highly organized with strong attention to detail, Lana consistently delivers. She has hustle, passion, an insatiable curiosity and high integrity. Her strong background in digital marketing (particularly in SEO and social media) and event management made her a trusted resource and mentor for her colleagues and our startup founders. Lana is a strong advocate for women entrepreneurs, and it’s been truly inspiring watching her leverage her marketing prowess to bring together a diverse community of individuals and organisations across Australia who are passionate about helping women-led startups grow and thrive.”

  • Liz Pollock, Head of Marketing at BlueChilli (Lana reported to Liz in 2019)

• “I am in awe of how Lana consistently delivered results on time, every time. Lana engineered end-to-end marketing campaigns for the company and our accelerator programs - often running concurrently - including creating brand strategy, content, engaging our community through social media platforms, delivering and optimising our digital marketing and working across the team to balance everyone’s priorities. Lana is a much-loved team member; she is positive, witty, reliable, incredibly organised, caring, and operates with admirable adhesion to her values and integrity. She is also wise and often contributed helpful insights to me and the team. She cares deeply for the success and wellbeing of her colleagues, and is a fierce advocate for the startup founders in our portfolio. There isn’t an aspect of BlueChilli’s marketing that Lana hasn’t touched and improved, and when I stand back and look at what Lana has achieved, I am so impressed. Would I recommend Lana? Absolutely, in a heartbeat.”

  • Colette Grgic, Chief Operations Officer at BlueChilli (Lana reported to Colette in 2018-2019)

• “Lana has a great combination of creative and technical skills and is experienced in many digital tools and platforms. Anyone lucky enough to work with Lana will inevitably come to rely on her positive can-do attitude, data driven strategic mind and calm confidence under pressure.“

  • Laura Bishop, Digital Experience Specialist (Laura previously reported directly to Lana at iProspect in 2018)

• “Lana's excellent knowledge in SEO has made her a SEO Subject Matter Expert when assisting the SEM team, and she's a senior account manager dealing with higher tier accounts. Her restless need to help others and her attitude makes her one of the best in my team.“

  • Luis Campos, Performance Director, (Lana reported to Luis at Sensis in 2015)

• “Lana is a fast learner and understands the symbiotic relationship needed between service provider and consumer. She is never afraid to tackle tough situations and always champions the customer's cause. She knows ‘why' she comes to work and it shows in 'what' she does. I recommend Lana to anyone looking for a competent, ethically hard-working digital marketing specialist.”

  • Aaron Presbury, Director of Partner Growth at Boostability (Lana reported to Aaron at Sensis in 2015)

There are many business models designed around the intention of giving back.

Market Mindfully is designed to give back in multiple ways + is always open to new ways of doing this. If you’ve got an idea to share, send a message here.

• Book a 15min Discovery Call + pick my brains

• Want to work on a project together? Send a message.